Asst/Sales Manager

Objectives of this role

• Represent the company effectively with comprehensive business knowledge;
• Research consumer needs and identify how best can the organizer utilises them
• Achieve company objectives by planning thoroughly, setting sales goals, analyzing performance data, and making forecasts;
• Generate leads, and establish and nurture client relationships

Responsibilities

• Create and execute a strategic sales plan that expands our customer base and extends the company's global reach
• Expand customer reach, continuous interaction with the customers;
• Generate non square meter revenue i.e. advertisement, sponsorship etc;
• Meet with potential clients and grow long-lasting relationships that address their needs
• Identify knowledge gaps and develop plans for filling them;

Required skills and qualifications

• Five or more years of experience in managing sales in a corporate setting, preferably in exhibitions industry;
• Proven record of success with the entire sales process, from planning to closing
• Excellent communication, interpersonal, and organizational skills
• Superb leadership ability

EA to MD

1. Collaboration with the MD:
   • Work directly with the MD to manage his calendar.
   • Support the MD during high-profile meetings, ensuring discussions are effectively documented and actionable points are followed up.
2. Communication Excellence:
   • Communicate effectively and professionally with clients.
   • Ensure timely follow-ups with clients after initial meetings, driving discussions forward and facilitating seamless next steps.
   • Draft and edit emails with clarity, professionalism, and attention on to detail.
   • Handle phone calls and correspondence promptly and professionally.
3. Client Relationship Management:
   • Conduct meetings with potential and existing clients to understand their requirements.
   • Maintain strong relationships with clients by providing regular updates and follow-ups post meetings.
   • Act as the main point of contact for client queries, ensuring timely and effective responses.
   • Foster long-term client engagement by addressing feedback and proactively identifying new opportunities.
4. MS Office Proficiency:
   • Utilize advanced MS Office skills (Word, Excel, PowerPoint) to streamline processes.
   • Develop templates, reports, and tools that enhance productivity and efficiency.

Job Title: Assistant Manager - Marketing 
Location: Mumbai 
Department: Marketing Division 
Reports to: Marketing Head / Senior Manager - Marketing

Role Overview

As an Assistant Manager - Marketing at Koelnmesse Pvt Ltd, you will be responsible for managing the communication, promotion, and branding efforts for Koelnmesse’s portfolio of events. You will support the marketing team in executing strategies that drive engagement, awareness, and participation across various platforms. This role requires strong organizational skills, a creative mindset, and the ability to work collaboratively within a fast-paced environment.

Key Responsibilities

1. Event Marketing & Promotion
   • Develop and execute integrated marketing plans for Koelnmesse’s events, ensuring consistency in messaging and branding across all platforms.
   • Coordinate with internal teams and external agencies for event-related campaigns, ensuring timely delivery and alignment with business objectives.
   • Manage advertising efforts, including digital marketing, print media, and out-of-home channels, to increase event participation and visibility.
2. Branding & Communication
   • Lead the development of branding materials for events, including brochures, banners, emailers, and social media creatives.
   • Ensure consistent brand communication across all touchpoints, including websites, newsletters, and press releases.
   • Liaise with media partners and influencers to amplify the reach of promotional activities.
3. Social Media & Digital Marketing
   • Manage the company’s social media presence, creating content calendars and engaging posts for event promotions.
   • Oversee paid campaigns on social platforms like Facebook, LinkedIn, Instagram, and Google Ads to drive attendee registrations.
   • Analyze digital marketing metrics and optimize strategies based on performance data.
4. Public Relations & Content
   • Coordinate with PR agencies for press releases, media coverage, and partnerships.
   • Create compelling content for newsletters, blogs, and event pages to drive engagement and provide event-related information.
5. Stakeholder & Vendor Management
   • Work closely with event sponsors, exhibitors, and partners to ensure effective co-branded marketing activities.
   • Manage relationships with vendors such as creative agencies, printers, and digital service providers.
6. Market Research & Analysis
   • Conduct competitor and industry analysis to stay updated on trends and innovative marketing approaches.
   • Prepare post-event reports to analyze marketing campaign performance and provide actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of relevant experience in marketing, preferably in event management, exhibitions, or trade shows.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager) and platforms (Instagram, LinkedIn, etc.).
• Strong understanding of branding, advertising, and public relations.
• Experience working with agencies, vendors, and cross-functional teams.
• Excellent communication, copywriting, and organizational skills.

 

Preferred Skills

• Experience in B2B marketing.
• Knowledge of the events and exhibitions industry.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Asst/Sales Manager

Objectives of this role

• Represent the company effectively with comprehensive business knowledge;
• Research consumer needs and identify how best can the organizer utilises them
• Achieve company objectives by planning thoroughly, setting sales goals, analyzing performance data, and making forecasts;
• Generate leads, and establish and nurture client relationships

Responsibilities

• Create and execute a strategic sales plan that expands our customer base and extends the company's global reach
• Expand customer reach, continuous interaction with the customers;
• Generate non square meter revenue i.e. advertisement, sponsorship etc;
• Meet with potential clients and grow long-lasting relationships that address their needs
• Identify knowledge gaps and develop plans for filling them;

Required skills and qualifications

• Five or more years of experience in managing sales in a corporate setting, preferably in exhibitions industry;
• Proven record of success with the entire sales process, from planning to closing
• Excellent communication, interpersonal, and organizational skills
• Superb leadership ability